Today I am going to change things up a bit and do a mini-podcast on “The 4 Essential Components of Successful Direct Mail Campaigns”.
I have said it before; direct mail is my #1 source of motivated seller leads. Done correctly, it will bring you a steady stream of business. In this episode, we are going to nail down exactly how to create successful direct mail campaigns.
In this episode you will learn –
- The 4 components for success
- Where to get lists
- Defining your list criteria
- Types of lists
- Choosing a mail piece for your list
- Postcards vs letters
- Getting your mail piece opened
- The 2 elements of a compelling message
- Why you need to set up campaigns
- Statistically when you get most of your deals
- What makes an unmotivated seller become motivated
- How long you need to mail to your lists
Remember that time and circumstances change everything. Direct mail is a marketing strategy that will pay big returns over time when done correctly.
You Can Listen to the Podcast Here
4 Essential Components of a Successful Direct Mail Campaign - Download This Episode
More Marketing Resources
Check out my article on “Marketing Your Real Estate Business; Know Your Target Audience”. You can do that by CLICKING HERE.
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