4 Essential Components of Successful Direct Mail Campaigns – Episode #31

October 6, 2014 in Marketing, Podcasts

 

Direct Mail Campaigns

 

Today I am going to change things up a bit and do a mini-podcast on “The 4 Essential Components of Successful Direct Mail Campaigns”.

I have said it before; direct mail is my #1 source of motivated seller leads.  Done correctly, it will bring you a steady stream of business. In this episode, we are going to nail down exactly how to create successful direct mail campaigns.

 

Show Notes

In this episode you will learn –

  • The 4 components for success
  • Where to get lists
  • Defining your list criteria
  • Types of lists
  • Choosing a mail piece for your list
  • Postcards vs letters
  • Getting your mail piece opened
  • The 2 elements of a compelling message
  • Why you need to set up campaigns
  • Statistically when you get most of your deals
  • What makes an unmotivated seller become motivated
  • How long you need to mail to your lists

Remember that time and circumstances change everything.  Direct mail is a marketing strategy that will pay big returns over time when done correctly.

 

You Can Listen to the Podcast Here 

 

4 Essential Components of a Successful Direct Mail Campaign - Download This Episode

 

More Marketing Resources 

Check out my article on “Marketing Your Real Estate Business; Know Your Target Audience”.  You can do that by CLICKING HERE.

 

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