Here’s a question I get all the time; how often should I send out my direct mail?
Most people that have followed me for any length of time know that I am a “mail monthly” person. With few exceptions (like mailing to probate attorneys), this is always the rule for me. And over time, it has proven year after year to be the right answer.
I learned a long time ago that I would only get great results if I would send out my direct mail consistently every month.
Marketing has a lot of moving pieces. Getting those pieces right is critical to your success, and one of those pieces is getting really clear on who your target audience is. Today I have another real estate quick tip for you on just how important it is to get this right and some tips for doing that.
You can have the best marketing pieces on the planet, but if you don't have the right target audience you can waste a whole lot of time and money when it comes to your marketing campaigns.
When it comes to choosing your marketing strategy for your business, you might be wondering. “What does your investing strategy have to do with choosing your marketing strategy”?
Well, the answer is “a lot more than you think”. In fact the two are very tightly entwined. If you want to be able to attract the right kind of leads, you need to tailor your marketing to that particular audience. Read the rest of this entry →
Marketing is so important for growing your real estate investing business. But I have a question for you; do you track your results from each of your marketing strategies? Read the rest of this entry →