There is one question that I get asked all the time, and that is what I would like to talk about today. That question is:
“Do I need a database if I outsource my direct mail campaigns”? Absolutely!
Even if you are outsourcing your direct mail campaigns, you still need a place to store all of your contacts and to make notes about these folks. What type of notes?
Home Sweet Home
Think of your database as the place your contacts reside. You will keep all of the pertinent information about these folks in one centralized location. Your starting point would be to input all of the data from your list. Some programs will let you upload the entire list, and in other cases you may need to input the data one contact at a time.
Once you have your contacts in your database and you have sent out your monthly direct mail campaign, it’s time to sit back and wait for the phone to ring. Each time you speak with a seller the property, set up an appointment to see a property, or make an offer on a property this information should go in your database. Think of it as your “little black book”.
If you move someone into an “inactive” status such as someone who asked to be taken off your list, you don’t want to actually delete them. The reason for this is simply so that when you get an updated list, you will still have the information about this property and this contact so that they don’t get added back into your list.
Here Is a Short Video With Some Additional Tips
Are you using a database in your real estate investing business?
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