Probate Question: Getting Personal About the Deceased in Your Letters – Yes or No?

April 7, 2017 in Marketing Tips, Probates/ Probate Investing

Probate question

Probate Question

I got a really interesting probate question from a new investor this week I thought I would share.  The question went something like this:

Should I take some of the personal information from the obituary published in the newspaper and personalize my letter with that information?

This person was thinking specifically about hobbies and interests like golf, being a runner, animal lover etc.  You get the idea.  His probate question was, “Would this be helpful in giving me an edge over the next investor or is the creepy”?

Definitely creepy.

Put Yourself in Their Shoes

You always have to put yourself in the shoes of the person you are contacting. This is especially important when it comes to probates. These folks are right in the midst of what may be one of the worst times in their life.  If you are contacting them from an obituary there are several things wrong with this strategy.

  • First of all, it's too soon. They haven't even buried their loved one and you are contacting them about a property.
  • The next problem is that you should be addressing your letters to the executor or administrator who is the “decision maker” and that information isn't in the obituary.
  • Mentioning anything personal about the deceased in your letter is a terrible idea when you didn't know the person.
  • Last but not least, it's just bad manners and bad business so don't do it.

 

You Don't Have to Beat Anyone to the Deal

Folks in probate are working on their own time table which is directly tied to their grief, the work of settling the estate, and the other things going on in their life.  Once they open the probate that is your signal they are ready to work on settling the estate and selling any property in the estate.  It's as simple as that. So you know exactly when it's the right time.

Whenever you have a probate question send it my way.  I love hearing from you.

 

Here's Your Video

 

 

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