My Direct Mail Results SUCK!

July 13, 2015 in Marketing

 direct mail results

This is exactly what I keep hearing from real estate investors all over the country.

My direct mail results suck!

Direct mail has always been my #1 source of leads.  No matter what the economy, it still brings in the leads.   Do the number of those leads change with the economy?  Yes they do and here’s why.

When it’s a seller’s market, you can expect the number of leads to go down.  Those folks don’t need to sell to an investor (especially at a deep discount) nearly as much as when it’s a buyer’s market.

When it’s a buyer’s market and those same folks are having a tough time selling their properties they turn to investors.  Direct mail is especially effective during those times.

Does that mean you should stop doing direct mail when it's a sellers market?  No it doesn’t.

 

So What Can You Do?

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