Have you ever felt invisible in your marketplace? If you can honestly answer yes to that question, I’m 100% sure it’s because your branding sucks.
Does this sound like you?
You feel like the best kept secret in town
Maybe you have a good reputation, but you’re not well known (we’re not counting your friends and family.
You’ve been at it a while and the customers you have are happy, but you just don’t have enough of them
You’re doing okay, but you know that’s just not good enough
You’re losing out to competitors because their marketing is better or they’re well known
You know something needs to change, but you have no idea where to start when it comes to branding
If you feel like this is you…. your branding sucks… how do you fix that? I can tell you this; when someone has a strong brand it’s because they were in charge of building their brand.
What Are the Major Components For Up-leveling Your Brand?
There are a lot of components to a brand, but when you think about up-leveling your brand, there are 5 things to focus on first.
People might not remember much about you, but at the end of the day, they will always remember a great story. Crafting your compelling story is critical. You want to put together your story in a way that compels people to want to work with you rather than your competitor.
Before you even say it….everyone has a story.
Maybe you didn’t live on the streets or have a near fatal illness, but YOU have a story, and it's up to you to tell it.
#2.Your Customer Avatar
What exactly is this?
Your customer avatar represents the person that is your ideal customer or your dream customer. When you get clear on exactly who your ideal customer is, you stop trying to attract “everyone”. Everyone is NOT your ideal customer. When you are just marketing to the masses, what happens is you end up attracting the wrong customers. You know – the ones you hate working with.
#3. A Great “About Us” Video on Your Website
You probably know that you need a page on your website that tells people how you are uniquely qualified to help them with their problem property. This page should also have your compelling story on it, which speaks to why they should choose you. But did you know, that having a professionally produced video on your page can dramatically increase your credibility?
Now I’m not talking about a quick iPhone video. I’m talking about a quality professional video. (These can be quite pricey at times, but in this series, you’ll find out how to get one.)
Have you ever felt invisible in your marketplace? If you can honestly answer yes to that question, I’m 100% sure it’s because your branding sucks.
Most of us would rather have a root canal than have a professional photoshoot, however, this is essential. If you check around you can find someone to do this for you pretty reasonably when you consider the huge impact it will have on your brand.
So, you think you don’t have enough expertise to write an authority book?
I want to tell you that just simply isn’t true. If you have been in business for any length of time, you have a book in you. Writing an authority book is the ultimate credibility piece.
Take a look at your competitors for just a minute. Who in your immediate area has written an authority book? I’m pretty sure that answer almost no one no matter where you’re located.
In order to build a rock solid brand, you need to know where you are today. What does your online presence look like? Once you know that, you can figure out what your “next steps” should be. Get your own brand assessment worksheet below and let's get started today! Build a brand that makes your competition irrelevant.
If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you can do that here by clicking this link.
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