In today’s article I want to talk about using video to grow your business and your brand, and how that will make all of your marketing more effective. This is part one in my new video series. Today you will learn why you need to be using video, how easy it is to maximize this strategy, and the big payoff for you and your brand.
It’s no secret that most entrepreneurs don’t have the marketing dollars to spend like big corporations do. That’s the bad news.
The good news is that it doesn’t matter. As a small business owner, using video to grow your business and your brand is a no brainer. It's quick, it's easy and it's free.
Using Video to Grow Your Business and Your Brand. So Why Video?
If you spend time here on the blog, you know that I'm a podcaster. I love doing podcasts. But I also do video, and here's why.
You probably know that Google (the biggest search engine on the planet) owns YouTube. What that means to you is whenever you make a video and put it up on YouTube, Google will show some love by showing your video content before written content in most cases. Google loves video. Read the rest of this entry →
I have a guest post for you today from Anton Ivanov of DealCheck, and today's article is on 5 things you should check before buying your next rental property.
Whether you are buying your first rental property or buying your next rental property, these tips will help you make choices that will positively affect your bottom line.
5 Things You Should Check Before Buying Your Next Rental Property
Most experienced real estate investors will tell you that you make your money when you buy rental properties.
It seems a bit counter-intuitive, but it’s actually spot-on. While there ARE things you can do to improve a property after you purchase it, most of the factors (likes its location, layout and potential rental income) are “locked-in” the moment you buy it.
With that in mind, it’s obvious why you should be picky when buying investment properties and spend appropriate time analyzing each rental before buying it.
Here are 5 Things You Should Always Research and Check Before Pulling the Trigger.
Today's article is on both the obvious and not so obvious landlord liabilities.
If you’re going to invest in rental properties, you need to be aware of potential landlord liabilities. Some hazards are more obvious than others. We will start with the obvious and work our way to the lesser known pitfalls that can occur during the tenant screening process.
Obvious Hazard: Injury or Suffering Due To Neglect
The property must maintain a certain level of “habitability” where the landlord is responsible for unlivable, unsafe or unclean conditions.
Some common violations would be a tenant falling through a faulty porch staircase, pest infestations or mold issues. If the tenant suffers due to the negligence of the landlord, they could be entitled to compensation for their pain and suffering.
Most people understand this so let’s move to a topic that isn’t as well known.
Less Obvious Hazard: Discriminating Against A Protected Class
Social media is so powerful. You probably know that it’s important to have a social media strategy, but the big question is always, “How do I do that”?.
Today I have a guest post on ways you can develop a winning social media strategy for your real estate business. Sabine has a great list of tools in her article, but I would like to add two more. One is MeetEdgar and the other is the one I'm currently using which is SmarterQue.
In social media platforms, people gather to talk and share information about various things, from entertainment, business, and politics to sports, lifestyle issues, technology, and so on.
For real estate investors, social media presents, a perfect opportunity to reach out and engage with prospects.
Many who know about this, however, make the mistake of simply posting stuff on the most popular platforms-Twitter, Facebook, LinkedIn, Instagram, Pinterest and so on, hoping there will be some kind of a massive positive reaction from the audience. Read the rest of this entry →
My guest today is successful rehabber, Beka Shea. Beka is a wife and the mother of 3 daughters. She is an engineer by trade.
Beka also spent 4 years in the Navy. Part of that time was spent on an aircraft carrier so she has an interesting story to tell.
If you're wondering how to make the decision to ditch the “9 to 5”, you will hear how Beka took a leap of faith and dove headfirst into entrepreneurship.
I talk a lot about the importance building a lifestyle business. At the end of the day, having the lifestyle you are passionate about living is what drives so many investors. It certainly plays a big part in the day to day decisions that we make.
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I'm the youngest of 4 daughters and I grew up in rural Pennsylvania. I've always been an exuberantly tenacious person, setting stretch goals and moving on to the next one. I went to college at WPI for Mechanical Engineering on an ROTC scholarship, then I spent about 4 years in the Navy.
After that, I put my engineering degrees to use working for an Energy Efficiency company out of Boston for 7 years. When my 3rd daughter was born, I decided to spend less time traveling and more time at home.
We bought our first rehab, which was a hoarder house that we essentially gutted, and I was hooked. Making ugly things pretty is my favorite. The first year I flipped 3 houses, the second year I flipped 6, and then I moved up to one a month and started building out a team to support that. This year we're on track to do 15 flips and about 20 wholesales, as well as venturing into the rental arena.
As an aside – It's crazy that I always feel like the little fish because I keep moving to bigger ponds. If you had told me 3 years ago where I would be now, I would not believe it. But here I am, and it still doesn't feel like “enough”! 🙂
If you would like to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you do thathere by clicking this link.
Have you gotten your freebies here on the blog? If not be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever! And if you enjoyed this article, please share it.