In today's show, I want to talk about why your business will die a slow, painful death if you don't master marketing and branding.
Simply put, you cannot be the best kept secret in town and survive.
That’s a fact.
You have to get leads in the door to close deals and that’s marketing. Your ability to master marketing, to stand out in the marketplace and be memorable to the seller (and to be the person that ultimately gets the deal) has everything to do with branding. Great marketing plus your brand = money in your pocket.
Marketing isn’t just about sending out thousands of mail pieces. It’s those 3 to 5 things that you do on a regular basis that sets you up for success. Networking is one of the most overlooked marketing strategies of all and it’s pretty much 100% free. So, get out and meet people. Let them know who you are and your business will reap the benefits.
Listen in as I share 5 tips will help you solve this problem, be a better marketer, and start to build a rockstar brand.
Show Notes – 4 Real Estate Lessons I Learned the Hard Way
My guest today is Joseph Hogue from Peer Finance 101. Joseph helps people beat debt, make more money, and make their money work for them.
In this show you will learn how Joseph got started in this business, and how he became a “money guy”. Not only will you hear him talk about the mistakes he made and the 4 lessons he learned the hard way, but he will tell you how he has made lasting changes to his finances and his business.
If I could pick one thing that you could do today that would make an enormous change in your business over the next 12 months it would be to get an accountability partner. I have had one for over more than 5 years now, and it was hands down one of the best things I have ever done. (Actually I have two now).
Here’s How I Found My First Accountability Partner
I have been trying to figure this out for some time now. Whether you are in real estate or any other business for that matter, it’s pretty easy to figure out if you’re doing a good job. When you have happy clients and repeat business that’s a pretty good indicator that you have satisfied the folks you are working with. And honestly, most of them will be happy to give you a testimonial if you ask.
I Hear this All the Time
Investors tell me, “I have been intending to ask for testimonials for quite some time. Each time when I forget, I say I will do it next time”. We all understand the importance of having these words of praise on your website. So what exactly is the problem?
I honestly think it's two things.
First of all, people just forget. They go to the closing, get their check and about halfway home they remember they forgot to ask for a testimonial.
Getting an Unexpected Testimonial
I got a surprise in my email the other day. I had been working with an estate attorney that was new to me. His client, who was my seller, was an absentee owner of a property he inherited. That is definitely one of my favorite types of motivated sellers; absentee owners that have inherited an unwanted property.
When I opened my email this is what I saw:
“It’s a pleasure to work with such a knowledgeable and pleasant investment buyer. Hands down the easiest estate sale I’ve handled in a very long time.”
It's great not even having to ask for testimonials.
How Did this Deal Go?
I intended to wholesale the property, and I found my buyer within a couple of days. That in itself was quite a surprise. This house was structurally damaged and I really thought I would have a hard time selling it. But I will save that story for another time.
We worked through a number of issues and got the closing done quickly and smoothly. He told me many times how much he enjoyed working with me, and how easy the whole process had been. I half jokingly said to him, “That’s great. That would make a great testimonial if you feel that is something you would feel comfortable doing.” A few days after the closing I received his testimonial. In this case I didn't have ask, but you will be surprised at the “yes'es” you get just by asking.