Feeling Invisible in Your Marketplace? It’s Time to Change That. Podcast #131
June 19, 2018 in Branding, Podcasts
Feeling invisible in your marketplace? Hey, I've been there.
Today’s show is on that awful feeling we get in our businesses. We’re working hard, but we feel like we’re spinning our wheels. And what’s even worse, when it comes to standing out in our marketplace, we just feel invisible.
That almost always happens when we have neglected to build a brand around our business. Maybe you are losing business to your competitors. Even worse, maybe no one really knows who you are or what you do. If that’s the case it’s entirely your fault, but I’m going to tell you how to fix that problem in this show.
It’s been my experience that most folks get into real estate with just one thought; I want to learn how to buy property at deep discounts. Most likely if you’re just starting out, you may have an idea of which strategy is a fit for you (or maybe not).
If you have some cash or you have borrowing power, being rehabber or a buy and hold landlord might be the strategy for you. A wholesaler who doesn’t have cash or credit, doesn’t necessarily need either one of those things.
Is it possible to buy property to buy property with little or no cash and no credit? Yes, you can. Can you build a business with little or no money? I have to tell you, it’s really hard. You’re going to need to spend some money on marketing. But the other thing you need to be doing simultaneously is building your brand. This is something you have to purposely do yourself.
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