January 28, 2011 in Building Your Business
Why is it so hard to ask for testimonials? I have been trying to figure this out for some time now. When you are in real estate or any other business for that matter, it’s pretty easy to figure out if you’re doing a good job. When you have happy clients and repeat business that’s a pretty good indicator that you have satisfied the folks you are working with.
I have been “meaning to” start asking for testimonials for quite some time. Each time when I forget, I say I will do it next time. I understand the importance of having these words of praise on your website. So what exactly is the problem? I have no idea.
I got a surprise in my email the other day. I had been working with an estate attorney that was new to me. His client, who was my seller, was an absentee owner of a property he inherited. That is definitely one of my favorite types of motivated sellers; absentee owners that have inherited an unwanted property.
I intended to wholesale the property, and I found my buyer within a couple of days. That in itself was quite a surprise. This house was structurally damaged and I really thought I would have a hard time selling it. But I will save that story for another time.
We worked through a number of issues and got the closing done quickly and smoothly. He told me many times how much he enjoyed working with me, and how easy the whole process had been. I half jokingly said to him, “That’s great. That would make a great testimonial if you feel that is something you would feel comfortable doing.” A few days after the closing I received this email:
“It’s a pleasure to work with such a knowledgeable and pleasant investment buyer. Hands down the easiest estate sale I’ve handled in a very long time.”
Thank you so much Thomas Mulhall. Not only did I get a testimonial just for asking, but I have met someone that I very much enjoyed working with.
That wasn’t so hard, now was it?