There just isn't a better way to become know as an “industry expert”. It can help you grow your business and solidify your online reputaton as the “go to person” in your niche in a relatively short time.
So why is it that so many people drag their feet when it comes to getting started? I think there are two primary reasons. The first one is that they just don't know how to get started. The second reason is they just can't get a clear picture of what to write about.
I wrote about blogging here on this site a while back. If you want to check out that post, you can click here.
After being asked by a number of people to address the two “fear factors” above, I wrote two different posts on the subject. The really important thing to remember is that is doesn't have to be perfect. You just have to begin, and it will all fall into place over time.
I hope these two posts help will help you move past those fears and begin the process of creating your blog.
In the first post I go over the steps for setting up your blog, and the benefits of blogging for your business.