I have guest post today by the fabulous Joy Gendusa the CEO of PostcardMania. Joy has put together a complete “how to guide” that you can follow step by step for creating a successful public relations campaign for your business.
I want to send out a big thank you to Joy once again for taking the time to share her knowledge and expertise with us.
A Guide to Creating Your Own Media List
Taking on the task of finding an appropriate publication to feature your small business on your own can be daunting. I’m here to show you how easy it can be, once you know where to start.
Small business public relations is about maintaining a relationship with your customers and prospective customers through various media. Companies make impressions on the public everyday through newspapers, TV, or magazines. They are boosting their brand awareness, building trust, and, unfortunately, some are hurting both these things through bad business decisions. You need to make the right impression for your business using these outlets.
Section 1: Finding Your Approach and Building Your Contacts
Let’s start with your approach. There are 2 angles you can take with your small business PR: Read the rest of this entry →