Magnetic marketing is a phrase that has been coined by Dan Kennedy, and I feel it represents the way we absolutely must market today if we are to succeed.
For the most part, marketing and prospecting has always been done in a manner that could be compared to hunting. Business people would go out and try to get an appointment, and then they would try to convince someone to buy their product or sell someone on their service.
If this didn’t work, they would try and try again until they succeeded or gave up altogether. This process is exhausting for both parties. Let’s face it; no one wants to feel like they are “prey” that is being stalked. Magnetic marketing involves creating an environment where your client or customer feels like he is selecting you rather than one where you are pushing your products or services on them. Read the rest of this entry →