Building Better Lists for Your Direct Mail Campaigns

November 20, 2013 in Marketing


building better lists for your direct mail campaign

Building Better Lists

Today the topic is on building better lists for your direct mail campaigns. For those of us that use direct mail in our businesses, we have come to know that the results you get from your direct mail campaign will depend on several factors. There are 4 essential parts to every direct mail campaign, and if any one of these is missing or is not quite right you won’t get the desired results from your efforts.


The 4 essential components are:

  • The list
  • The mail piece
  • The message
  • The mailing (the campaign)

It doesn’t really matter of your message is great or which type of mail piece you send if you are sending it to a bad list. Let's talk about building better lists.


So What Makes a List “Bad”?  Read the rest of this entry →