The question I get at this time of year is, should I continue marketing to motivated sellers during the holidays?
Yes! You should keep marketing to motivated sellers during the holidays. This is how you keep your pipeline full of leads after the holidays.
There is One Exception….
There is only one group that I skip during Christmas and that's probates.
When it comes to probates, this first holiday without their loved one is tough in most cases. I stop marketing to this niche after the 1st week in December until the end of January. I have found it to be a very stressful time for everyone involved and a complete waste of money on my part. Read the rest of this entry →