Today's blog post was inspired by all the questions I have gotten over the past couple of weeks on direct mail marketing. It seems that everyone is in a “direct mail funk”. Folks have sent out a mailing (or even two or three) and they just aren't getting the results they were expecting. They expected to be closing deal after deal at this point in time.
In looking at each situation, I have found one common thread among all of these folks and that is they haven't been in the game long enough. In each case, they have sent out a couple of mailings at most which really doesn't constitute a long running direct mail campaign.
There is a secret to success with direct mail in your real estate business. Read the rest of this entry →