You know how I like to talk about marketing. One of the things you are going to learn today is a new marketing strategy called IP marketing.
My guest today is McKinley Carbone. She is the marketing and sales coordinator for Open Letter Marketing, a direct mail marketing company specifically for real estate investors. It's not often something new comes along in the marketing world. I'm happy that you'll have a chance to learn about IP marketing today and put it to use in your business.
One thing I like about this company is that they have some direct mail marketing pieces that are a little different. Anyone that is doing direct mail marketing today will tell you it’s getting harder and harder to stand out. The response rates are pretty low.
So, does that mean that you should stop doing direct mail? No!
What it does mean is that you need to be different than other companies. Step outside the box, and be the one to stand out in a crowded marketplace.