When it comes to choosing a perfect direct mail piece for probates, you have a number of choices. Putting together the perfect direct mail pieces for probates doesn't have to be hard.
There are letters and postcards to choose from. You can use white letters, yellow letters, plain postcards and fancy postcards to name a few.
What's my choice? I believe you should always use professional, white computer generated letters. They are professional and they work the best. In my opinion, hands down that is the perfect mail direct piece for probates.
After you've done direct mail marketing for a while, you will find that some direct mail pieces will work better for different niches than others. In most cases you will simply need to test them to see what works best in your area.
I don't think that is true when it comes to probates. So today I have some guidelines you can follow when it comes to probates.
Why are White Letters the Perfect Direct Mail Piece For Probates?
When it comes to probates, I have found over the years that they need a very specific mail piece. Read the rest of this entry →