I had the privilege of interviewing a truly amazing entrepreneur and marketing expert this week, Joy Gendusa from PostcardMania. Joy started her business like so many entrepreneurs I know; with no money, just a whole lot of passion. She started PostcardMania in 1998 with only a computer and her phone. In those early days, not only did she have to sell people on her brand new company, but she had to sell them on a new way of doing business. Since she had no working capital, she needed her customers to pay upfront for their order.
Joy’s Formula for Success
Joy is one of these people that found a need (it just happened to be hers), and created a solution to the problem. She couldn’t find a printing company that was affordable and had the quality marketing pieces she wanted to promote her business, so she just decided to start her own company that specialized in postcards. She also decided to give away all of her marketing experience for FREE to her customers. This was a revolutionary thing to do since most companies at that time were charging dearly for access to this knowledge. In spite of her success, Joy continues to do this today. If you visit her site you can find articles and videos on any piece of the marketing puzzle you need. If you want to learn about marketing, I will guarantee you that this is the place to go.
I believe that the second reason for Joy’s phenomenal success is her company’s ability to create an outstanding and very memorable customer experience. She is very passionate about this and it shows from the first contact you have with PostcardMania. I have been working with them for several weeks now and I can tell you from personal experience, it has been exceptional from the start.