How to Create the Perfect Elevator Speech

February 24, 2016 in Investing In Real Estate, Marketing

 

How to Create the Perfect Elevator Speech

Today I want to talk about how to create the perfect elevator speech.

Now some of you might be saying, “What the heck is an elevator speech” (although I hope that’s not the case).  The phrase elevator speech has been around forever.  You might have also heard it called your value proposition, your value statement or even something else.

In a nutshell, your elevator speech is what you say when someone asks you what you do. Read the rest of this entry →