November 1, 2016 in Marketing
The question I get at this time of year is, should I continue marketing to motivated sellers during the holidays?
Yes! You should keep marketing to motivated sellers during the holidays. This is how you keep your pipeline full of leads after the holidays.
There is One Exception….
There is only one group that I skip during Christmas and that's probates.
When it comes to probates, this first holiday without their loved one is tough in most cases. I stop marketing to this niche after the 1st week in December until the end of January. I have found it to be a very stressful time for everyone involved and a complete waste of money on my part. Read the rest of this entry →
April 28, 2016 in Investing In Real Estate
Tips for Creating a Customer Plan for Your REI Business
Last time in part one of this series on creating a customer plan for your business, we went over the differences in a marketing plan and a customer plan and why you need both of them. We also talked about how having a customer plan will greatly benefit your business. Today I have some tips for creating a customer plan for your business.
If you missed part 1 of this series JUST CLICK HERE.
Simply put, a marketing plan is used to get leads. It’s used to attract motivated sellers.
When you are creating a customer plan for your business, what you are really doing is detailing your process for keeping and wowing those leads as you move forward. In creating your plan, the goal should be to have a detailed, repeatable process for nurturing the people (leads) that come into your business through your marketing campaigns. It costs a lot of time and money to attract leads, so you need a plan to keep them.
The Anatomy of a Real Estate Deal
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