If there is one piece of advice I could give every struggling investor who is trying to stay afloat in today’s challenging market, it would be don’t stop marketing.
I know that’s what most people do. But it’s during these times you need to actually step up your marketing. You can’t stay in the game, if you don’t play.
Let’s put it another way.
When you can’t seem to get a deal no matter what, most investors stop marketing to conserve cash. But I can tell you that your business will die a quick and painful death if you do this. You may have to change the way you’re marketing, but whatever you do, don’t stop marketing. Read the rest of this entry →