Today I want to talk about how to handle calls from angry sellers.
We've all had it happen.
You've spent a lot of time and money on sending out direct mail campaigns. First you had to decide on the mail piece. Next you planned out your campaigns for the next 4-6 months. Finally that part is done and the mail has gone out. Maybe you did it yourself or outsourced it to a direct mail company, but either way it's done.
Now you're just waiting for the phone to ring. And…it does. But it's not what you expected.
What you get is a call from an angry seller.
Well that was a surprise! For the record, getting a call from angry sellers is more likely to happen with probates, but it can happen from any one of your mailings. A cranky homeowner gets upset because you mailed them.
In the second part of this 2 part series on direct mail statistics, I want to talk about split testing. As you know, split testing is when you test one (or more) things against another thing. In this case we are talking about split testing different direct mail pieces.
For example: Let's say that you have a list of 900 names on an out of state absentee owner list, and you have been using a yellow text postcard as your mail piece. Even though you have been mailing consistently, you just don't feel like you're getting the results you should be getting.
Once you have determined that your list is good, the next logical thing to look at is your mail piece.
Here is a fact: different direct mail pieces work better in some areas than others. Different mail pieces also work better for certain groups of motivated sellers.
Consistency is the key to success with direct mail marketing, and the direct mail statistics I have for you today will show you why. This concept is probably the most important thing you need to learn about direct mail marketing.
If you are going to be successful with direct mail or really any other marketing strategy, consistency is the key to your success. If you don't mail on a consistent basis, you will just be just be dumping money down a deep rabbit hole.
It takes time to build the “know, like and trust factor” that you need in any business. Repetition of your marketing message does that. When they see your message month after month they begin to feel like they know you and they can trust you. It's a process for sure, but it's not difficult to implement.
In this short video you will learn how momentum builds with every month you mail to your lists, and why mailing monthly will build a machine that drives leads to your business month after month. You will also learn what type of return you can expect every month as you continue mailing to motivated sellers.