Lately I’ve been thinking about how branding, your reputation and success go hand in hand. That’s probably because I have a brand new 3 day branding event coming up in October. (More on that a little later.)
These things are so intricately entwined that if you mess one up it will surely affect the other ones and that’s what I want to talk about today. You brand and your reputation can easily become tainted, and these don’t have to be big events that cause the problem. It can be a series of small events, mistakes or just general sloppiness.