How to Make Your Brand Impossible to Resist
I just read a great book called, “Fascinate – How to Make Your Brand Impossible to Resist” by Sally Hogshead. Today more than ever, brands need to find a way to stand out from all the other companies that do what you do. In her book she says that, “Different is better than better”. In my opinion if you were to learn just one thing from this book, it would be that concept.
You don’t have to be the best; you just need to be different to beat out your completion. Part of being different is getting really clear what your brand stands for. Read the rest of this entry →