If you intend to be a successful real estate investor, it's absolutely necessary for you to have some type of CRM or database. Just about everyone starts out without any system for keeping track of their leads and that might work for a while. But over time things start slipping through the cracks.
What usually happens first is that you forget to follow up with someone. You get busy and you just forget. The reason this happens is because you don’t have a system to help you with those reminders.
Let me ask you this?
What was the cost of that mistake? If another investor got the deal, that is real dollars out of your pocket.
A little more time goes by and you look up one day and realize you forgot to send out your direct mail. Ouch!
Someone told me recently that they were hand writing their direct mail letters. If you are guilty of that I only have one thing to say to you; stop doing that! You cannot build a business that way.
What you need is a system; a lead manager system. With this type of system you can keep all of your leads in one place, and it will allow you to automate your direct mail campaigns. Read the rest of this entry →