Here’s a question I get all the time; how often should I send out my direct mail?
Most people that have followed me for any length of time know that I am a “mail monthly” person. With few exceptions (like mailing to probate attorneys), this is always the rule for me. And over time, it has proven year after year to be the right answer.
I learned a long time ago that I would only get great results if I would send out my direct mail consistently every month.