Today for my latest episode of “Makeover Monday – Baby Steps to Success” I wanted to talk about the broad topic of marketing, and specifically the two very different marketing strategies; targeted marketing and shotgun marketing.
Both of these strategies are used successfully by real estate investors in their businesses, but it's important to understand that they are very different and you can expect different results with each one of them.
What Exactly Is the Difference?
Targeted marketing is all about one on one activities. It is specifically directed toward sellers and (hopefully) motivated sellers.
Shotgun marketing on the other hand Read the rest of this entry →