Using Your Signature Book as a Branding and Marketing tool with Barbara Grassey – Podcast #80

September 11, 2016 in Branding, Podcasts

Lauren Hardy - this mom flips

My guest today is Barbara Grassey AKA the “Book Boss”. Barbara is an author, a book coach and a real estate investor located in South Florida. Today we are going to talk about using your signature book as a branding and marketing tool.

Barbara is an expert when it comes to writing your signature book (also known as your authority book).

In today's podcast you will learn how your signature book will help skyrocket your brand allowing you to become the undisputed authority in your marketplace. Barbara teaches folks across the country how to do this and get it done faster than you could have ever imagined.

Before you get scared off thinking that we're talking about writing a big book like a novel, let me assure you that that is not what we're talking about. When we talk about a book that will be used to market your business, put the spotlight on you (and your brand) and solidify your standing as an authority in your field, we are talking about something totally different,  Read the rest of this entry →