Today I want to introduce you to the NCOA Database (the National Change of Address database). I have some tips and resources for you today for using the NCOA Database and for managing all those returned mail pieces. By using the NCOA database you will be able to streamline the process of keeping your lists up to date, and it will help eliminate some of those costs associated with sending mail to bad addresses.
Direct mail is the foundation of many of our real estate businesses. In fact, it’s the number one marketing strategy that most of us use. Even though we know it’s critical to keep our lists up to date, it’s really hard to stay on top of this job. Today’s article will help you change that.