I read this excellent book again over the weekend, and it never ceases to amaze me how fast this world is moving; especially where business is concerned. The internet has removed so many barriers. It has forever changed the way we do business. Movements that used to take years to gain momentum, now happen with a speed we could have never imagined 20 years ago.
Seth describes a tribe as “Any group of people, large or small who are connected to one another, a leader and an idea”. Anyone can build a tribe. Most of us belong to more than one tribe; in fact belonging to a tribe is part of who we are. Look around you. Everyone belongs to tribes.