In today’s article I want to talk about using video to grow your business and your brand, and how that will make all of your marketing more effective. This is part one in my new video series. Today you will learn why you need to be using video, how easy it is to maximize this strategy, and the big payoff for you and your brand.
It’s no secret that most entrepreneurs don’t have the marketing dollars to spend like big corporations do. That’s the bad news.
The good news is that it doesn’t matter. As a small business owner, using video to grow your business and your brand is a no brainer. It's quick, it's easy and it's free.
Using Video to Grow Your Business and Your Brand. So Why Video?
If you spend time here on the blog, you know that I'm a podcaster. I love doing podcasts. But I also do video, and here's why.
You probably know that Google (the biggest search engine on the planet) owns YouTube. What that means to you is whenever you make a video and put it up on YouTube, Google will show some love by showing your video content before written content in most cases. Google loves video. Read the rest of this entry →