No one has a story exactly like yours. Each person’s story is unique. Today’s article is on why you must become an expert at telling your story. It will build your brand and your business.
When you meet someone new, what is the first thing they ask you?
It’s usually, “What do you do”?
Now what folks are really looking for is a short 2-3 sentence answer AKA the condensed version. However what they usually get is a 20-30 minute long drawn out story about yourself that has details they care absolutely nothing about. It’s just too much history, and you probably lost their interest within a couple of minutes.
It’s safe to say they are probably plotting their escape in less than 10 minutes.
It’s important to understand the people don’t really care as much about you as they do about what you can do for them.
So what they are really saying when they ask you what you do is, “What can knowing you do for me”? Or, “What’s in it for me”? Read the rest of this entry →