Marketing that Can’t Be Ignored


Get Different-Marketing that Can’t Be Ignored with Mike Michalowicz

My guest today is best-selling author Mike Michalowicz, and we are going to talk about his new book, “Get Different, Marketing that Can’t Be Ignored.”

Mike is also the author of Profit First, Clockwork, The Pumpkin Plan, and Fix this Next. Mike has built three multi-million-dollar companies, he is a former small business columnist for The Wall Street Journal, and he regularly travels the world as an entrepreneurial advocate.

Mike has built his business around his mission to eradicate entrepreneurial poverty. You will notice that all his books are steppingstones not only to accomplishing this huge goal but to making lasting change in your own business.


Quote: “Happiness, you know, is when the right person finds you, and it’s a joyful experience.” -Mike Michalowicz


Show Notes

This show is for every entrepreneur that wants to stand out from a sea of competition.­­ I have been a huge fan of Mikes for a long time, and I personally own all his books. My advice is to pick one and dive in!

This is just a tiny bit of what we discussed in this show:

  • How Mike’s own journey made him go down this particular entrepreneurial path
  • Entrepreneurial poverty: what it is and how you eradicate it
  • The profit-first concept and how it will change your business forever
  • Why being different is always better than “better” when it comes to marketing
  • The power of clearly understanding what makes you different
  • How to create raving fans doing what doesn’t scale and how that quickly differentiates you from your competitors
  • Understanding the “DAD” framework. Does it differentiate, does it attract, does it direct people what to do?
  • How to get other people to become your marketing engine
  • Reimaging your business and your offers
  • Identifying who your customers should be and how you market to them


Quote: “Differentiate for attraction: have an idea mine: why am I different?” Mike Michalowicz


Mike’s Books

The books are available on his website, Amazon, and Audible.

  • Get Different: Marketing that Can’t Be Ignored.
  • Profit First
  • Clockwork
  • The Pumpkin Plan
  • Fix this Next


Reach Out to Mike

Be sure to stop by Mike’s website and check out his impressive content.  You can do that here at


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