Get Different-Marketing that Can’t Be Ignored with Mike Michalowicz
My guest today is best-selling author Mike Michalowicz, and we are going to talk about his new book, “Get Different, Marketing that Can’t Be Ignored.”
Mike is also the author of Profit First, Clockwork, The Pumpkin Plan, and Fix this Next. Mike has built three multi-million-dollar companies, he is a former small business columnist for The Wall Street Journal, and he regularly travels the world as an entrepreneurial advocate.
Mike has built his business around his mission to eradicate entrepreneurial poverty. You will notice that all his books are steppingstones not only to accomplishing this huge goal but to making lasting change in your own business.
Quote: “Happiness, you know, is when the right person finds you, and it’s a joyful experience.” -Mike Michalowicz
This show is for every entrepreneur that wants to stand out from a sea of competition. I have been a huge fan of Mikes for a long time, and I personally own all his books. My advice is to pick one and dive in!
This is just a tiny bit of what we discussed in this show:
- How Mike’s own journey made him go down this particular entrepreneurial path
- Entrepreneurial poverty: what it is and how you eradicate it
- The profit-first concept and how it will change your business forever
- Why being different is always better than “better” when it comes to marketing
- The power of clearly understanding what makes you different
- How to create raving fans doing what doesn’t scale and how that quickly differentiates you from your competitors
- Understanding the “DAD” framework. Does it differentiate, does it attract, does it direct people what to do?
- How to get other people to become your marketing engine
- Reimaging your business and your offers
- Identifying who your customers should be and how you market to them
Quote: “Differentiate for attraction: have an idea mine: why am I different?” Mike Michalowicz
The books are available on his website, Amazon, and Audible.
- Get Different: Marketing that Can’t Be Ignored.
- Profit First
- The Pumpkin Plan
- Fix this Next
Reach Out to Mike
Be sure to stop by Mike’s website and check out his impressive content. You can do that here at MikeMichalowicz.com.
Here's Your Video – Get Different-Marketing that Can’t Be Ignored with Mike Michalowicz
Rather watch? You can do that here.
Thanks for Listening to the Show!
I would really love to hear from you. Please leave a note in the comments section below. And, if you enjoyed this episode, please share it on social media using the social share buttons below.
Please Subscribe and Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you don’t miss a single episode. I’m doing some special bonus episodes and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
I would be really grateful if you left me a rating and review over on iTunes too. I love reading those reviews, and they help other people find my podcast. Here's how you do that: Just click here to leave a review. Once you're on Apple podcasts, click “listen in iTunes.” Then select “Ratings and Reviews” and “Write a Review”. Let me know what your favorite part of the podcast is. Thank you!
You can listen and subscribe on Stitcher by clicking this link: Subscribe on Stitcher, You can also listen on your favorite podcast player.
If you want to find out how you can work with me, you can do that by clicking here. Learn specific strategies for building your brand and creating more effective marketing for your business.
To learn how to to become the go-to probate expert in your area Just click his link.
Have you gotten your freebies and subscribed to the blog? If not be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever!