I have been trying to figure this out for some time now. Whether you are in real estate or any other business for that matter, it’s pretty easy to figure out if you’re doing a good job. When you have happy clients and repeat business that’s a pretty good indicator that you have satisfied the folks you are working with. And honestly, most of them will be happy to give you a testimonial if you ask.
I Hear this All the Time
Investors tell me, “I have been intending to ask for testimonials for quite some time. Each time when I forget, I say I will do it next time”. We all understand the importance of having these words of praise on your website. So what exactly is the problem?
I honestly think it's two things.
First of all, people just forget. They go to the closing, get their check and about halfway home they remember they forgot to ask for a testimonial.
Getting an Unexpected Testimonial
I got a surprise in my email the other day. I had been working with an estate attorney that was new to me. His client, who was my seller, was an absentee owner of a property he inherited. That is definitely one of my favorite types of motivated sellers; absentee owners that have inherited an unwanted property.
When I opened my email this is what I saw:
“It’s a pleasure to work with such a knowledgeable and pleasant investment buyer. Hands down the easiest estate sale I’ve handled in a very long time.”
It's great not even having to ask for testimonials.
How Did this Deal Go?
I intended to wholesale the property, and I found my buyer within a couple of days. That in itself was quite a surprise. This house was structurally damaged and I really thought I would have a hard time selling it. But I will save that story for another time.
We worked through a number of issues and got the closing done quickly and smoothly. He told me many times how much he enjoyed working with me, and how easy the whole process had been. I half jokingly said to him, “That’s great. That would make a great testimonial if you feel that is something you would feel comfortable doing.” A few days after the closing I received his testimonial. In this case I didn't have ask, but you will be surprised at the “yes'es” you get just by asking.
Today's show is last part in my 4 part series on probate investing, and the topic is a quick overview of marketing to probates. This is an important part of the process when it comes to making money in this very lucrative real estate investing niche. Marketing is an integral part of any investing strategy, but it's especially important with probates. People have to know about you (marketing) before than can choose YOU to work with (branding).
Since probates are off market deals that means you have a huge opportunity to help this particular group of motivated sellers. They have a problem. They have inherited a property (sometimes multiple properties), and in most cases, they don't want the property. Read the rest of this entry →
In this part 2 of this 4 part series, I am going to talk about the duties of the executor or the administrator who are collectively referred to as the personal representative. As you remember, the executor is the person named in the will; the person chosen by the deceased to carry out his or her last wishes.
What happens if there is No Will?
In the absence of a will, the court appoints an administrator. The executor and the administrator are often referred to as the “personal representative”. Find out more about how this works. Read the rest of this entry →
I have a quick video for you today with full time investor Beka Shea that I believe is going to be a real eye opener. I'm sure you know that you should be tracking your marketing results, but most people simply don't do it. I hope today's video changes that.
When she took the time to really study her marketing results from 2017, Beka discovered several things. First of all, she spent a lot of money on direct mail (about $130,000) and other marketing channels. That's a lot of money! However what she also learned by looking back at the previous 12 months was something totally unexpected.
More than half of her leads came from something that didn't cost a dime, and this is something everyone can do. So what was that? Listen in as she tells you all about it.
Here's Your Video – What I Learned From Tracking My Marketing in 2017
I’m excited to tell you what’s been happening behind the scenes here on the blog, and on the podcast “Let’s Talk Real Estate Investing”. And…. it’s all about marketing and branding.
Since I first started blogging around 2010, I have covered pretty much every topic possible on real estate investing. With over 700 articles, podcasts and videos, I think it’s pretty safe to say I’ve talked about everything including:
How to do deals
How to talk to sellers
Different investing strategies
How to generate more leads
Changing seller’s expectations
Forms and letters
How marketing and branding work together
Tools and technology
Books and resources
And so much more
Going forward, I want to narrow the focus to the two main things that will change your business and put more money in your pocket immediately and those are marketing and branding. Read the rest of this entry →