April 21, 2014 in Podcasts
On today’s episode of “Let’s Talk Real Estate Investing” we are diving into my favorite subject which happens to be marketing. My guest today is marketing expert Barbara Grassey and our topic is “How to effectively market your real estate investing business.
Barbara is a real estate investor, writer, marketing specialist and a published author. She has been featured on many TV and radio programs as well as in numerous publications.
She is the author of the eBook “Fast Money in Real Estate; Secrets of a Bird Dog” and “Sell Your House Fast in a Slow Market”.
How to properly market your real estate investing business remains a mystery for so many investors. In today’s podcast we will talk about not only the mechanics of marketing, but how to position your company and build your brand at the same time. This is one show you don’t want to miss.
We covered a lot of information so be ready to take notes. The important thing to remember is that you have to take action. Find a few things that you can implement this week to help grow your business.
Here are a few of the things we covered in this podcast:
- Getting started; defining your target market
- Direct Mail Marketing
- The offer and the part “emotion” plays in this process
- Building your brand
- Creating Brand Awareness
- Websites and credibility
- The components of a good marketing plan
- Marketing when you don’t have a huge budget
- The importance of consistency
- How should you set your marketing goals; by the number or deals or dollar amounts?
- Creating systems to help you stay on track
Be sure to check out city-data.com. It's a great resource for real estate investors.
We would love to hear from you! Leave your feedback and any questions you might have here in the comments section below.
You Can Listen To the Podcast Here
Barbara Grassey Part 01 - Download This Episode
Barbara Grassey Part 02 - Download This Episode
You Can Also Listen in iTunes Here
If you would rather listen or download the podcast from iTunes you can do that here.
Check out her book and learn all about being a property locator (bird dog). Just click here ….. to learn more.
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