Today I want to spend a couple of minutes talking about a reader question that I get frequently about probate marketing for real estate investors and the reasons behind the process I follow. The question was, “Should I send direct mail to the PR and the heirs, or just...
I’ve heard from a lot of folks that their direct mail results have been dismal for probates, so today I want to be sure you’re setting up your probate list criteria to get the best results possible. Ever since Covid-19 came into our world, the courts quickly...
I’ve been getting a lot of questions and concerns from investors about working probates during a pandemic. They are worried about how to build rapport with sellers of probate property during this difficult time. How do they not come off as cold-hearted opportunists? ...
Creating a Nurture Series of Letters for Probate Direct Mail Campaigns Today I want to talk about one of the most important aspects of a successful probate direct mail campaign. That is creating a nurture series of letters for direct mail campaigns to...
People think it’s tricky having conversations with executors of estates, but that really isn’t true. Today I want to put your mind at ease when it comes to having these conversations and give you 10 tips for working with executors of an estate. After all,...
Today I want to talk about why today is the perfect time to invest in probates, and why you should ramp up your marketing. Most of you know that I specialize in the niche of probates as well as marketing and branding. I want you to get great results from the time and...
