Tips for Creating a Customer Plan for Your REI Business
Last time in part one of this series on creating a customer plan for your business, we went over the differences in a marketing plan and a customer plan and why you need both of them. We also talked about how having a customer plan will greatly benefit your business. Today I have some tips for creating a customer plan for your business.
If you missed part 1 of this series JUST CLICK HERE.
Simply put, a marketing plan is used to get leads. It’s used to attract motivated sellers.
When you are creating a customer plan for your business, what you are really doing is detailing your process for keeping and wowing those leads as you move forward. In creating your plan, the goal should be to have a detailed, repeatable process for nurturing the people (leads) that come into your business through your marketing campaigns. It costs a lot of time and money to attract leads, so you need a plan to keep them.