Marketing your REI Business is not a one-time event. It’s an ongoing process. However, what I have found over the years, is that for a whole lot of investors their marketing resembles a horse race; a one-time event. Here’s what I mean by that.
In horse racing, it’s a sprint. The horses get to the starting gate, then they run down the track as fast as they can to get to the finish line. When a horse gets to the finish line, they’re done. The event is over until the next horse race. That’s the way a lot of investors think about marketing.