I had the great pleasure of interviewing someone that is known as being one of the premier marketing experts today, Diane Conklin. Diane is the founder of Complete Marketing Systems, and for 14 years she has been showing small business owners how to take the...
Magnetic marketing is a phrase that has been coined by Dan Kennedy, and I feel it represents the way we absolutely must market today if we are to succeed. For the most part, marketing and prospecting has always been done in a manner that could be compared to...
I was really pleased when Neva Williamson agreed to do a guest post for my blog. Neva has taken an old strategy for finding motivated sellers and made it work for her in her business, and that is cold calling. For all of you that are just getting started and...
I was speaking to a fairly new real estate investor recently, and she said she was very disappointed with the results of her absentee owner mailing. She told me that she had sent 200 out mail pieces and had only gotten 10 calls, none of which had turned into a...
Joy Gendusa I had the privilege of interviewing a truly amazing entrepreneur and marketing expert this week, Joy Gendusa from PostcardMania. Joy started her business like so many entrepreneurs I know; with no money, just a whole lot of passion. She started...
Marketing is such an important part of our real estate investing business that we are always looking for tools make the job easier. Here are a few that I love. Getting the Business Most everyone uses bandit signs when they are first starting out and a...
