When you ask most folks about direct mail campaigns, there seems to be a lot of confusion on exactly what the essential components are. Getting these wrong can bring you results that are both costly and disappointing. We have gone over the fact before that you...
I have written a number of articles about direct mail marketing and the fact that it is my number one source of leads for my business. But it seems that no matter how many articles I write about the importance of setting up ongoing direct mail campaigns, there...
Article marketing is a great way to build awareness about your business and your brand. It is a marketing strategy used by a lot of savvy entrepreneurs. When it is done correctly, you can send a lot of traffic to your site. Conventional wisdom used to say to...
Would you like to grow your business this year with less stress, have more free time, and get more done? Then you are at the right place because I am going to talk about how you do that. We will talk about the importance of looking at “the big picture” and give...
Do you have an “edge” in your business? What I mean by that is have you found a way to distinguish your business from your competitors? Let's face it. If you are a real estate investor, you are doing pretty much what the next guy is doing. It really doesn't make a...
I can remember the time not so long ago, when real estate investors had a marketing plan; even if that plan was written out on a half sheet of paper. They knew they would send out a certain number of direct mail letters each week or each month, put out a...
