Know your target audienceMarketing has a lot of moving pieces. Getting those pieces right is critical to your success, and one of those pieces is getting really clear on who your target audience is.  Today I have another real estate quick tip for you on just how important it is to get this right and some tips for doing that.

You can have the best marketing pieces on the planet, but if you don't have the right target audience you can waste a whole lot of time and money when it comes to your marketing campaigns.


Choosing the Right Target Audience

You need to know your target audience before you ever send out that 1st marketing piece. When it comes to getting this wrong, I like to compare this to someone trying to buy new tires at a garden center.  Where real estate is concerned you have to send the right mail piece to the right group of motivated sellers or your results will be “crickets” when it comes to your responses.


Don’t Try to Sell a Lamborghini Using a Ford Focus Marketing Message

I will cover the basics in this quick video, but if you're looking for more information and a really detailed plan on choosing the right marketing pieces, the importance of having the right marketing message and how to know your target audience you can find it in this in depth article by clicking here…


Here's Your Quick Tip Marketing Video



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