Why Real Estate Investors Must Master Presentations- Episode #427
Jul 20, 2023
Why Real Estate Investors Must Master Presentations- Episode #427
Real estate investors are often asked to give a presentation and that can be for a number of reasons. You may be asked to speak in person at a REIA meeting or a local meetup, to a group of investors in an online meeting, or even as a guest on a podcast.
However, one of the most important times a real estate investor needs to know how to communicate effectively is when they are meeting with a private money lender. The person you are asking to put their trust in you by loaning you money isn’t likely to do that if you can’t clearly communicate the opportunity FOR THEM. They have to feel comfortable with you and your capabilities.
If you think about it, you are actually giving a type of presentation every time you talk to a motivated seller. Being able to communicate effectively is one of the most important skills real estate investors need.
My guest today is Brenden Kumarasamy, the founder of MasterTalk. Brenden is an expert on this topic, so be prepared to take some notes on these simple but effective tips to master your next talk. You can reach out to Brenden at the links below to learn more.
[00:01 – 07:25] Opening Segment
Introducing Brenden to the show
He coaches ambitious executives and entrepreneurs on how to become the top 1% of communicators in their industry
Real estate investors need to know how to communicate effectively when meeting with a private money lender
Posture and confidence are important when presenting to motivated sellers
[07:26 – 15:27] Mastering Presentations for Real Estate Investors
Practicing the Random Word Exercise and Question Drill can help real estate investors become more proficient in their field
When giving presentations, it's essential to take a step back and ask yourself what the outcome of the presentation should be
The intention of the presentation should be tailored to the audience and goal, such as inspiring an audience or raising capital
[15:28 – 32:43] Tips for Taking Your Presentation to the Next Level
Ask yourself if the speaking engagement is a good use of time
Invest in the talk to get something out of it
Use techniques like text campaigns, social media, and freebies to draw people in
Write down a communication manifesto to be the best speaker at the conference
Introductions and closings of speeches in real estate are often bad
Focus on personal stories and your vision for the business when speaking
Spend time on ending a speech, but keep it shorter if attending an event
[32:44 – 42:33] Closing Segment
People will remember stories attached to a person's ideas, not the content itself
Bridge trust with a personal story and build credibility
Focus on one thing at a time while coaching someone
When raising capital, focus on selling the property
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