Today I want to talk about why you need to create a customer plan for your real estate investing business (in addition to a marketing plan) and exactly what a customer plan is. This is a new concept for real estate investors, but it’s something savvy businesses have been doing for a while.
What’s the Difference in a Marketing Plan and a Customer Plan?
Simply put, a marketing plan is used to get leads. It’s used to attract motivated sellers.
Your customer plan details your process or what you do to keep those leads. The goal should be to have a repeatable process for nurturing the people that come into your business as leads. Read the rest of this entry →