Building Better Lists Today the topic is on building better lists for your direct mail campaigns. For those of us that use direct mail in our businesses, we have come to know that the results you get from your direct mail campaign will depend on several...
It has happened to all of us at one time or another. You are having great success with your direct mail campaigns. Then gradually over time you begin to notice that you are getting less than stellar results. You’re not getting as many calls as before which...
There is always an ongoing discussion about what type of direct mail piece works best for real estate investors. And what about the “perfect mail piece”? Is there such a thing? The truth is that we all have our favorites. But there is one thing I...
Most folks know that I love the niche of probates when it comes to real estate investing. Why do I love it so much? The heirs are always motivated to sell the property. They don't want the property; they just want the cash that is sitting in the property. What...
Numbers and Statistics… I have just about beaten this topic to death (or so I thought), but I still see real estate investors every week throwing in the towel after sending out two or huge mailings to what they have determined are potential motivated...
