When you ask most folks about direct mail campaigns, there seems to be a lot of confusion on exactly what the essential components are. Getting these wrong can bring you results that are both costly and disappointing. We have gone over the fact before that you...
When it comes to choosing a perfect direct mail piece for probates, you have a number of choices. Putting together the perfect direct mail pieces for probates doesn't have to be hard. There are letters and postcards to choose from. You can use white letters,...
When I am going through the leads looking for those that have property that I might be interested in, I put the information on a special probate sheet that I designed. It makes it much easier to put it into my database later on. As I said, there are only 4...
I have written a number of articles about direct mail marketing and the fact that it is my number one source of leads for my business. But it seems that no matter how many articles I write about the importance of setting up ongoing direct mail campaigns, there...
How It Makes You Money If you are using direct mail in your real estate business, you have to have a system for keeping track of your contacts and printing your direct mail. Starting out with a database right from the beginning, will save you so much...
