There are a lot of things to consider when you design a marketing campaign for your real estate business. We all talk about things like, “Which mail piece should I use and where can I get a good list”? These things are not only important but they are...
I had a great time a couple weeks ago when Justin Williams invited me to be a guest on his podcast. If you have been lucky enough to catch any of his previous podcasts (and I hope that you have), you know that he is just bursting with energy. Justin has put...
There is one question that I get asked all the time, and that is what I would like to talk about today. That question is: “Do I need a database if I outsource my direct mail campaigns”? Absolutely! Even if you are outsourcing your direct mail campaigns,...
Building Better Lists Today the topic is on building better lists for your direct mail campaigns. For those of us that use direct mail in our businesses, we have come to know that the results you get from your direct mail campaign will depend on several...
Today for my latest episode of “Makeover Monday – Baby Steps to Success” I wanted to talk about the broad topic of marketing, and specifically the two very different marketing strategies; targeted marketing and shotgun marketing. Both...
