When you talk to most folks that have a brand new business, you will almost always find a frustrated entrepreneur hidden underneath all that passion they bring to their business. They are passionate about the service they provide or “their widget”. These same business owners are able to tell you in great detail how wonderful their “thing” is. The problem is that they almost never know how to tell everyone else. If you ask them how they plan to get the word out, you will often be met with a puzzled look. Not only does this lead them to be extremely frustrated, but it very often leaves them with an empty bank account. So what are some ways you can jumpstart your marketing?
Understand that Marketing Is the Lifeblood of Your Business
Marketing is what makes it possible for customers to find you. Without marketing, you will never have any leads coming in the door. And without a steady stream of leads, you will be out of business in no time. Yet marketing seems to be one of the last things that get done for most entrepreneurs.
Getting down to marketing their business happens after they have:
- Checked email
- Taken a few minutes to post on facebook
- Looked in the drawer to see what bills need paying this week
- Straightened up their workspace a little
- Reorganized a couple of files etc., etc., etc.
Stop doing this! You have to put marketing first.