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When you talk to most folks that have a brand new business, you will almost always find a frustrated entrepreneur hidden underneath all that passion they bring to their business. They are passionate about the service they provide or “their widget”. These same business owners are able to tell you in great detail how wonderful their “thing” is. The problem is that they almost never know how to tell everyone else. If you ask them how they plan to get the word out, you will often be met with a puzzled look. Not only does this lead them to be extremely frustrated, but it very often leaves them with an empty bank account. So what are some ways you can jumpstart your marketing?
Understand that Marketing Is the Lifeblood of Your Business
Marketing is what makes it possible for customers to find you. Without marketing, you will never have any leads coming in the door. And without a steady stream of leads, you will be out of business in no time. Yet marketing seems to be one of the last things that get done for most entrepreneurs.
Getting down to marketing their business happens after they have:
- Checked email
- Taken a few minutes to post on facebook
- Looked in the drawer to see what bills need paying this week
- Straightened up their workspace a little
- Reorganized a couple of files etc., etc., etc.
Stop doing this! You have to put marketing first.
Do It First!
If you are to have a successful business, your marketing has to get done first. I recommend that you spend at least 2 hours a day marketing your real estate business. For some of you that have a full time job, this may seem impossible. It’s not impossible, but it just might be inconvenient. “But I really love watching Grey’s Anatomy and NCIS” you might say. This is one of those times where you have to make a choice and do the hard thing. You can split up those 10 hours into a couple of nights and some time on the weekend if you want. Just get it done. Remember that you don’t have a business if you don’t have leads and sales coming in the door.
Create a Schedule
I know from personal experience that if you don’t schedule your marketing activities, most of them won’t get done on time if at all. So here is the first thing you need to do to jumpstart your marketing; get a calendar. Not just any calendar, but a great big old wall calendar from one of the office supply stores. For this to work, it has to be visible. Don’t fill it out and put it away in the drawer. Hang it over your desk. You need to see this every day; you need to be reminded of all the things that have to get done. You need accountability.
Put down all of your marketing activities on this calendar. Work in 90 day increments. Doing just these couple of simple things will have a profound effect on your business when you look back 12 months from now. There is no magic pill; that pill is YOU!
Over the next few weeks, I will be giving you more tips to jumpstart your marketing and grow your business. Like Nike says, “Just do it”!