Direct Mail Marketing – A Conversation With Lolita Sheriow

    What's Working for Me Now? I had the great pleasure recently of talking about direct mail marketing and what's working now with my friend Lolita Sheriow or “Lo” as everyone calls her. Lo is nothing short of a real estate superstar in Texas....

Does the Time of Year Affect the Response Rates of Direct Mail?

    As everyone knows, I love direct mail when it comes to marketing to motivated sellers. I use most of the other types of lead generation types as well, but direct mail has never let me down.  It has always been a big part of my business. There is no doubt...

Understanding Probate Investing

  Probate investing is one of my favorite and most lucrative real estate strategies. But there are still a lot of real estate investors that find it hard to understand. They also find it kind of “creepy”. Personally I have found that this group of motivated sellers is...

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