It's Hard to Stand Out It’s hard to stand out as a real estate investor these days. When it comes to direct mail marketing, everyone is sending similar types of direct mail pieces. There are different types of letters and a whole lot of different kinds...
Do you ever feel invisible in your marketplace? Today I want to talk about how to grow your brand with content marketing. Specifically, I want to talk about how to use content marketing on your motivated seller site that will make people choose YOU when they...
Today's reader Q & A is one that I get quite a bit, and that is “what is the perfect direct mail piece to use in my business”? My answer is, that depends. Ultimately the perfect direct mail piece is the one that get's the seller's attention. In the case...
In today's show we're going to talk about the 6 biggest marketing mistakes real estate investors make in their businesses. Now, there are a whole lot of ways we can “muck up” our marketing. I am pretty much an expert in that. I've done just about...
In the second part of this 2 part series on direct mail statistics, I want to talk about split testing. As you know, split testing is when you test one (or more) things against another thing. In this case we are talking about split testing different direct mail...
Today's podcast is on how to use direct mail successfully in your REI business. You will notice I said successfully. There is a right way to do it and a wrong way. Doing it correctly will get you a steady stream of leads over time. It takes a while to get momentum....
