October 26, 2016 in Books and Book Reviews, Investing In Real Estate
How to Make Your Brand Impossible to Resist
I just read a great book called, “Fascinate – How to Make Your Brand Impossible to Resist” by Sally Hogshead. Today more than ever, brands need to find a way to stand out from all the other companies that do what you do. In her book she says that, “Different is better than better”. In my opinion if you were to learn just one thing from this book, it would be that concept.
You don’t have to be the best; you just need to be different to beat out your completion. Part of being different is getting really clear what your brand stands for. Read the rest of this entry →
October 18, 2016 in Branding, Building Your Business
Making Lemonade Out of Lemons
I just finished up a 3 day event called “Branding, Books and Beaches” at Amelia Island Plantation with my friend Barbara Grassey which was awesome by the way. The way this played out was truly a case of making lemonade out of lemons.
Right before our event someone said to me, “I wish I could get up the courage to do live events but I’m afraid things will go wrong”.
Well let me tell you this; I can almost promise you things won’t go as planned but you shouldn’t let that stop you. Get ready to make some lemonade. Read the rest of this entry →
October 7, 2016 in Branding, Podcasts
Those of you that follow my blog know that branding and marketing are two of my favorite topics. I love helping other real estate investors build their brand and implement marketing plans in their businesses.
Recently I had the opportunity to be part of Mitch Stephens's “Real Estate Investor Summit”. We recorded a podcast and I wanted to share my episode with you today.
You can probably guess that we talked about my favorite topics; branding and marketing. Mitch also has a lot to add to that discussion based on his vast knowledge of real estate investing. Read the rest of this entry →
September 23, 2016 in Branding, Videos
Today I have something that I am excited to share with you called Adobe Spark. I use Adobe Spark all the time. Not only is is free, but it's drop dead easy to use. It also happens to be a lot of fun so watch out. I could spend hours in this program.
What Can I Do With It?
The possibilities are endless. Read the rest of this entry →
August 18, 2016 in Branding
When it comes to building your brand, professional photographs are really important. Let's face it; a lot of people would rather have a root canal than actually have a professional photoshoot. I get that. But not having professional photos is one of the top reasons your brand isn’t a thing (yet).
It’s time to schedule that professional photoshoot.
Remember that your brand is the way people feel about you. Pictures tell a story.
Good or bad, they tell a story. Pictures are one of the most powerful things of all when it comes to telling your story and building your brand. People get to experience how it would feel to work with you through those images. Read the rest of this entry →